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The Objective

Hiking Trails for America (HTA) and Friends of the Florida Trail (FFT) were formed by Jim Kern to support the permanent protection and continuity of all 11 national scenic hiking trails. Their mission is to close the gaps in the Florida Trail and others around the country in order to protect the wildlife and make the hike safer and more authentic. Kern came to us because he wanted to take his important message to a larger audience.

OUR STRATEGY

BRANDING | MARKETING | WEBSITE

 
 

The Outcome

We provided him with two new websites, a marketing plan and a complete rebranding package. Now HTA and FFT have streamlined websites and brands that reflect the passion that they have for their cause. Join Jim in his fight by visiting either website, where you can donate, register for the newsletter, or sign the petition to close the gaps.

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