The Bardot Beauty BarWEBSITE, SEO & PPC
The Bardot is a one-of-a-kind beauty lounge and bridal bus based in St. Augustine, FL.Customers are encouraged to stop by the lounge, get pampered with the most up-to-date beauty services available, and stay a while. Another unique feature at The Bardot is their bridal bus, which drives to meet wedding parties wherever they are, providing the same great quality that customers get at the lounge. Beauticians at The Bardot are friendly, highly trained in the latest beauty techniques, and they genuinely love what they do.
Design Extensions wanted to reflect The Bardot’s unique personality, elegance, and unparalleled sense of fun.The website features two distinct site looks to accommodate each side of The Bardot’s Business: one for the lounge side and one for the traveling bridal bus. Prominent links on the homepage make it easy to switch between both services. Custom interactive sliders and menus help create an enjoyable, satisfying experience for the user. The layout is intuitive, the site copy reflects their personal touch, and the whole design emphasizes their keen eye for aesthetics.
- Installation of an integrated appointment booking platform
- Management of their marketing campaign, targeting different areas to improve their reach and increase the success of more locations opening up.
- Targeted remarketing aimed at people who had visited the site previously.
The ResultsThe Bardot saw increases in website traffic, keyword rankings ad page likes, leading to an increase in sales and more local buzz for the business.
Increase in Page Likes
New Website Visits
PPC Conversion rate
The bottom line is...
in PPC Spend
in New Sales