All Pro Dad

CUSTOM WEBSITE RE-DESIGN

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INTRODUCTION

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All Pro Dad is a nonprofit organization dedicated to helping fathers love and lead their families well.

All Pro Dad’s website receives over 10 million visitors per year. They help dads connect with their kids all over the country by sending out daily emails, putting on big events and hosting monthly father-kids breakfasts. Their site also contains hundreds of blog posts that give dads valuable advice on raising their children, being in relationships and providing for their families.

WHY THEY CAME TO US

When you have a website that sees 10 million visitors a year, it needs to look and function great.

Their old website got the job done for a time, but with their high traffic and rate of growth, it was time for a serious overhaul. Their website was difficult to navigate, had unclear messaging, loaded slowly and functioned poorly on mobile devices. They needed to update their design, layout and messaging, so they went looking for the right team to solve these issues. A popular website with tons of great info like All Pro Dad should be fast, clear and easy to use.

What We Did

  • We optimized their website for speed, making sure all the pages, blogs and links load quickly and securely.
  • Our content team updated the copy so it would clearly explain what they do and who they serve.
  • The Design team add inspirational, modern imagery and custom graphics throughout the site.
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All Pro Dad Frame 2

Custom Sidebar Navigation

Navigation is also simplified and organized so users can find exactly what they’re looking for quickly. Clean, clear, mobile-responsive, and search engine optimized—All Pro Dad now has a wonderful new website to share their very important mission.

the results

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New Email Subscribers
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Increase in New Users
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Increase in Page Views

get results like these.

Turn to the team at Design Extensions when you need web design, marketing, or branding services in Jacksonville and St. Augustine, FL.