Do you already know how to avoid a deal that sounds too good to be true, or is that a lesson you have to learn the hard way? That’s an important question the digital marketing era, because lots of companies are finding themselves badly burned by the work bargain-basement web design firms have done on their behalf.
How Good Companies Got Scammed
In this case, we aren’t just talking about the loss of credibility and functionality that comes with having a badly built website, either – although those problems can be enough to hurt your business by themselves. Instead, we are referring to the thousands upon thousands of businesses that have seen their websites disappear from Google’s search engine listings because the marketing firms they once employed used scraped content and farmed links.
To be clear, we’re talking about reputable, trustworthy businesses that just wanted to save money on web design and Internet marketing. They may not have even known what kinds of practices their partners are up to, but they are definitely paying the price now.
Ever since Google’s Penguin and Panda algorithm updates, it hasn’t just been harder to game the system… it’s been almost impossible to bring your website back to the top of the search rankings once you’ve been caught doing something wrong. Some of the businesses affected may never recover.
Don’t Confuse Price With Value
These kinds of problems are just the latest version of a moral that’s been true for quite a while: when you scrape the bottom of the barrel for help with your website and Internet marketing plan, you rarely ever dig up anything good. Cheap Internet marketing is never a bargain, especially when you figure in the unseen long-term costs.