It seems like these days everyone is claiming to be the best at something. You hear it every day, best wireless network, the best hamburger, the best whatever.
I’m going to say something you won’t hear from many business owners, I don’t believe we’re the best at what we do. WHAT?! Who says that? I do.
Let’s be real though, there are better web designers than us, there are better graphic designers than us, there are better marketers than us. We live in a time with a lot of ridiculous talent in our industry. Don’t get me wrong, I care about quality design, clean code, and all the latest industry standards, but we don’t always deliver perfection on every project, there is always something that could be done better. That’s called reality. The truth is that there is almost always someone better at you or your business at what you do — and that’s OK!
But here’s something else, I don’t believe you have to be the best to be the best choice. Like many things, I believe it’s about balance. We provide a high level of experience (we’ve been doing websites since the internet started), we have a large portfolio (from plumbers to plastic surgeons), and we care about people (our clients, our staff, our families, and others) — those things matter.
We’re not the best and I’m ok admitting it. What matters to me is that we are able to provide what our customers need at a price that provides a high level of value for the services provided.
My advice? Stop trying to be or pretending to be the best. It’s ok to not be the best. Be what you need to be, what your clients need you to be, and not what meets someone else’s arbitrary standards.
We’re not the best, but for our clients and many others, we were the best choice for them. I’m thankful for that.