In the minds of a lot of new business owners and online marketers, the search engine optimization process goes something like this: decide to move forward or pay an SEO specialist, get some great content and links, and then watch your business make you millions overnight.
That’s a great thing to think about, but it overlooks some of the most common and important steps along the way. That’s because great SEO isn’t always as straightforward as it seems, and it’s not only about bringing traffic to your website – it’s about making your business more visible and profitable in the most efficient ways possible.
With that in mind, here are three parts of a successful search engine optimization plan that are often overlooked:
Planning. Sure, you want more traffic – but what kind of traffic? You might think you know what your best potential customers are likely to search before they find you, but first impressions aren’t always the best ones. It takes a lot of research and planning to figure out which search terms are preferred by buyers, rather than information-gatherers, along with the fastest ways to outpace your competition.
Conversion optimization. As we mentioned, gaining traffic is only half the battle; for it to have any effect on your bottom line, you need to persuade all of those wonderful prospects to actually do something. That’s where conversion optimization comes into play. Whether you receive one visitor to your business website each day or one thousand, your pages have to convince them to take the next step.
Adjustments to your plan. Over time, your search engine optimization goals are going to change. This might be because you discover new keywords and phrases, because your company has grown and changed its focus, or even because you’re trying to appeal to a different kind of buyer. Regardless of the reason, making adjustments – and getting more efficient at every step of the way – is a prerequisite for finding true and lasting success in SEO.
If you hadn’t thought about any of these parts of your SEO campaign, you’re certainly not alone. Why not work with a web design and search engine optimization team that knows what it takes to find bottom-line success and can help lead you in the right direction?
Business Builders has a range of products to help you with your Search Engine Optimization needs, and we’d love to hear from you.
