So things are going well. You’ve looked up all the search engine optimization tips on the internet.
You’re ready to go.
But you’ve forgotten the number one rule of SEO.
This rule trips up many people, even people who have studied SEO in detail.
What is that rule? It’s a very simple one.
Content is king.
It’s vital (it seriously cannot be overstated) that people who are looking to improve their SEO realize that content is king.
But it’s also essential to know why.
The number one reason is that SEO is a part of content marketing. The idea behind content marketing in 2015 is relatively simple. You give your readers good information (or you entertain them). As a result, you slowly build up your goodwill toward them. This makes it easier to sell your products.
The internet is full of suspicious people. This isn’t really a bad thing (or a negative way to look at the state of the internet). To be perfectly fair, they are wise to be circumspect. There are a lot of scams on the internet, people who are looking for a way to get rich quick.
Your content marketing strategy allows you to build trust with your audience.
Your SEO strategy is meant to help your content be discovered easier. But at the end of the day, your content will have to stand for itself.
Once you remember that piece of information, it’s much easier to put SEO in perspective.
Contact us if you would like to learn more about SEO.