When you started your business, it was easy to see its bright future. You poured all your time, money, and energy into it with hopes of something good coming from it.
So it’s disappointing when, year after year, your business isn’t growing as fast as you’d hoped it would.
When that happens, what do you do?
You focus on improving your marketing strategy.
Yup. It’s that simple.
Okay, you think. Improve my marketing strategy. I can do that.
But then the next thought trickles in.
It’s easy. Like, really easy. You just have to do one thing: clarify your message.
Yeah! That’s all.
Well… how do I do that?
Clarify Your Message
Easy. You use the StoryBrand Framework designed by Donald Miller, which outlines your success in three steps:
- Eliminate confusion.
- Connect with customers.
- Grow your business.
If it sounds too good to be true, it’s not. Trust us.
How do we know? Because we’ve used it ourselves! As a digital marketing agency in St. Augustine, Florida, we want to provide the highest quality digital marketing services to our clients — and we were. But when we learned about the StoryBrand Framework, it completely revolutionized our business and our clients’ businesses.
Now, business is seriously booming.
What’s special about the StoryBrand Framework is how it puts your customer at the very center of your business.
But it’s my business!
We know. But they’re your customers.
Use the StoryBrand Framework to Tell Your Story
Your business has a brand, and your brand should tell your customer a clear story.
Here’s how it works.
- A character steps into the story (that’s your customer).
- They have a problem (they need help solving it).
- They meet a guide (that’s you!).
- Their guide gives them a plan (how to solve their problem).
- That plan calls them to action (to buy from you to solve their problem).
Success! If you’ve followed the StoryBrand Framework, you have met your customer’s needs (ideally, you surpassed them!) and they love your business, or your brand.
We’ve been using the StoryBrand Framework since its release in 2017. We have seen massive increases in our business since then — we’re talking 131%! — and our clients’ businesses.
Talk about successful!
With the right marketing tools, you can watch your business grow exponentially.
If you’re ready to improve your marketing strategy, there’s no better place to start than with the StoryBrand Framework by Donald Miller.
If you need a little extra help getting started, our team is well-versed in the StoryBrand Framework and ready to help you grow your business.