Everyone loves the excitement of starting something new. The thrill of a new hobby, book, job, adventure or relationship gives you something to look forward to. It gives you a clear purpose and it creates great subjects to converse about. But what happens when the shine starts to wear off? What happens when you hit a slow chapter in a book? When you realize your new job is still a job? What happens when you don’t get the results you were hoping for with your new workouts? Well, most people quit.
What’s the difference between the people who push through the wall and the quitters?
GOALS! If you want to succeed at anything. Working out, business or life in general. You have to set goals to always work towards. I like to start by setting a SMART goal.
Creating SMART goals
To make sure your goals are clear and reachable, each one should be:
- Specific (sensible, significant).
- Measurable (meaningful, motivating).
- Achievable (agreed, attainable).
- Relevant (reasonable, results-based).
- Time bound (time limited, time/cost limited)
Once I set my SMART goals I like to use a process I learned while going through the EOS training guide. EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. They refer to this process as setting “rocks”. Rocks are just priorities — the 3 to 7 most important things you must accomplish in the next ninety days. The video below is a great visual to help you understand the mindset of this type if goal setting.
SO…. whether you’re starting a new endeavor or looking to see results in your current situations. Start with setting a SMART goal. Once you have the big picture in place you can start to develop your rocks. These are the accomplishments that you can celebrate on your way to your SMART goals.
I use both of these ideas when developing my personal goals and when setting goals for the clients I work with at Design Extensions. By using this strategy we are able to set clear and realistic expectations. We are also able to tell if our efforts are successful. If one of your goals is to grow your business and you don’t know where to start, we’re here to help. Let’s set up a time to talk about how to make your marketing clear and effective.
“You are never too old to set another goal or to dream a new dream.” C.S. Lewis