SEO: Paid Search Engine Results vs. Organic Search Engine Results…

Jay Owen Business Tips Leave a Comment

SEO, Organic, Non-Organic, Pay-Per-Click

What does it all mean? It can be overwhelming trying to understanding all the jargon and how it actually relates to YOUR business. It’s really all about getting your website found. It’s estimated that 571 websites are created every minute. (You can check out a really cool infographic here) That’s a lot of websites. So how do you make sure your website is found and easily searchable?  I’ll attempt to break it down in the video below. See you after the break.

Welcome Back.

I am going to break down a little more for ya.

Keywords

Keywords are the terms that are used to search and locate websites and information in a search engine. For example, if I was looking for a plumber in Jacksonville, I would type one of the following terms into the search engine.

Plumber, Jacksonville plumber, 24 hour plumbing service, water damage, etc

The the search engine would scour the web to bring you the most relevant results based on those terms. This is done in milliseconds. Its really quit impressive.

Paid Results

This is typically called pay-per-click. or PPC.  You bid per click to get in the top three positions on the search page for your keywords. It can be any where from $.05 a click to $1 or more per click. It depends on who else is bidding for that keyword. So you set a monthly budget of $1000. The pay per click pulls from that budget. Once that budget is gone, then you removed from the results of the keywords. Screen Shot 2015-02-06 at 12.05.31 PMYou can blow through your budget really quick. So how do we get longer lasting, more permanent , more cost effective search engine results?

I am glad you asked.

Organic Search Engine Results

This is where you want to be. 94%  clicks come from the top 5 organic search results

Screen Shot 2015-02-06 at 12.33.21 PM

 

Organic Search Results are found, well, organically. Google is constantly sending out little programs called ‘spiders”. Their job is to crawl the internet and read every website so that the most relevant website is pushed to the the top of the organic results.

So how do we get there? How do we get to the top of the search results?

That’s where Design Extensions comes in. We can help do that for you. Thats our job!

Are you ready for your website to be found? Are you ready to get more traffic? Are you ready to take your website to the next level?

Reach out to us!

For more in-depth SEO information, check out this sweet infographic.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *