Online Marketing Agency

What You Should Expect from an Online Marketing Agency

When you’re selecting an online marketing agency, knowing what to look for and what to look out for is critical to the success of your business.

The best online marketing agencies understand you, and they understand your market.

Understanding you and your marketplace will allow them to create an effective online marketing strategy. That will communicate your mission and vision to the right people in the right place at the right time.

The end result of a great online marketing strategy is more customers and more revenue.

Selecting an online marketing agency to create and execute online marketing strategies is hard. You’re barraged with advertising, promotions, and offers to have someone do your marketing. And these offers often promise astronomical or unrealistic results.

As a result, you stand at a crossroads when it comes to your online marketing strategy. You might even find it challenges your entrepreneurial gut instinct. On one hand, you think, “We can do this on our own.” But you’re also thinking, “I know I need help, but I’m hesitant to hire someone who doesn’t know my business.”

Maybe a marketing agency promised you the world, but you never saw a return on your investment. Maybe your personal attempts failed miserably or didn’t achieve the objectives you desired.

It’s not your fault. Marketing, when done right, requires a combination of steps, practices, and procedures that marketers need to execute to the right audience in the right way.

With so much information available at your fingertips, finding where to begin and then deciding what to do can be overwhelming. And with one bad decision, you could blow your marketing budget.

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Purpose

We put together this page to answer the questions you might have. We’ll show you what to look for in an online marketing agency. We’ll also warn you of things an agency might promise you that are unrealistic, impossible or a misrepresentation of the truth.

At the end of the day, you want your business to grow and thrive. You desire to spend your time doing what you do best: serving your customers.

With great marketing strategy in place, you can free up time to work on your business. Because your strategy will promote you where your customers are, they can easily learn about the benefits of your product or service. A good online marketing strategy also gives you an advantage over your competition.

According to Statista, over 4 billion active internet users exist worldwide. Chances are, some percentage of users are searching for what you have to offer right now.

Keep reading to see the components of a GREAT marketing strategy. You’ll also learn how marketing can prepare and nurture your targeted audience to make a purchase, giving you an advantage over your competitors.

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What's Online Marketing?

Online Marketing is the art of conversion. It’s converting potential customers to buyers. It gives you the ability to leverage digital platforms to connect with your ideal customer. It goes beyond slick design, logos, and catchy slogans.
Marketing, when done right, addresses your market and buyer—what motivates them, inspires them, and causes them to make buying decisions. Marketing touches on these hot points. That means your likelihood of gaining and retaining a potential customer increases dramatically.

Online marketing promotes your message on many online platforms:

  • Your website
  • Your customer's email inbox
  • Google and other search engine results
  • Facebook, Instagram, YouTube and other social media platforms

Promoting on all these platforms serves one goal. That goal is to spark, develop, and nurture a relationship

You can then increase brand awareness and interest by prompting users to take action:
  • Engage with your materials
  • Educate themselves on the value of your product or service
  • Visualize the problem they will solve when they buy
 When you put an online marketing strategy in place, you can expect to:
  • Increase exposure in the marketplace
  • Increase in the number of qualified leads
  • Target an audience of buyers who are searching for your solution
  • Gain an advantage over your competition
  • Optimize communication via web, social media, videos, and email
  • Increase your current and potential customers’ engagement online
  • Communicate messaging to different segments of your list depending on where they are in the buying cycle
As you read on, you’ll see different components that make up a good online marketing strategy.

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Search Engine Optimization (SEO)

Imagine having a great marketing strategy. This strategy captures the attention of your potential customer and leads them down a sales funnel that removes all objections. During this process, the customer sees your offer as a no-brainer. They’re ready to pull out their credit card and buy right now.

But, there is one problem—no one can find you on the web to make that purchase. This is why SEO is a mandatory component of any successful marketing strategy.

It’s not uncommon for business owners to balk at the thought of investing in SEO. Some were promised the sky by agencies with little or no results. Others mention that people find them fine or they rank well for their company name.

Good SEO is more than just ranking high for your company name, getting your business listed in multiple directories, and putting together a profile on the search engine.

Search engine optimization is a critical component that successful marketing agencies offer. It’s the catalyst for customers to enter your sales funnel and begin the buying process online. It opens the door for your marketing content to work its magic.

In short, SEO allows your website to rank higher in search engine results pages so people find you when they search the web.

Over the years, SEO as a strategy has become more complex. This is due in part to advances in technology. It’s also due to search engines recognizing tactics used to manipulate the system. To the credit of the search engines, they do everything they can to keep a level playing field by putting the intent of the readers at the top of their priority list.

In other words, search engines want their users to find what they’re looking for quickly and easily.

When an agency does SEO right, they accomplish two things. First, they make your content relevant to what people are searching for. And second, they make it easy for people to find you on the web because you rank high in the search engines.

Online marketing agencies typically include an SEO strategy as part of an overall marketing partnership. They’ll make sure to address and include the following:

Site Audit

This is a checkup on your website that focuses on what the search engines look for when ranking a site. The results of the site audit reveal where your site is weak and you can improve or leave alone. A site audit measures the following information on your site:
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  • Individual page and content architecture
  • Design and ease of navigation
  • Calls to action—each page should include at least one compelling CTA
  • Keywords, meta descriptions, links, backlinks, keyword usage in links, and images
  • Social media links and corresponding calls to action
  • Site architecture/Sitemap—this is an outline the webpages within your site and how they’re connected or linked together
  • Navigation that reflects user behavior
  • URL and server performance
  • Mobile readiness
We’ll discuss these steps in more detail.

On-Page SEO

On-page SEO deals with the components within your website. Your agency should address, fix, and optimize any of the below components.
  • Title Tag Keywords You want your title tag to include the most commonly used keyword or keyword phrase relevant to your business.
  • Title Modifiers Helps you to appear in more long tail searches. Could include words such as “2019,” “best,” “case study,” “practices,” “strategies” etc.
  • SEO friendly URLs Your URLs need to be short and keyword rich. Search your target keyword and see how it compares to other top ranking sites.
  • H1 tags This is your headline tag, and you should only have one per page, and it should include relevant keywords or the target keyword.
  • H2 Tags Putting keywords in your subheading
  • Design that is mobile-friendly.
  • Outbound links This helps the search engines identify the topic of your page. Links could be linked to relevant sites that show authority. Links to YouTube videos could also be an example.
  • Site Speed A slow loading site gets penalized by search engines when it comes to rankings.
  • LSI Keywords (Latent Semantic Indexing) These are keywords that are semantically related to your main keyword. These aren’t synonyms but are words found together because they share the same context.
  • Image file names Need to include your target keyword.
  • Social media buttons Links to social media sites such as Facebook, Twitter, Instagram, and Pinterest.
  • Content length A mix of both long and short content with keywords in titles and subtitles.
  • Engaging content This increase the amount of time a users spends on your site and helps your rankings.
  • Internal Linking Using keyword rich internal links within your site. If you mention a topic in a blog post that is also explained in another blog you published, link them together.
A benchmark to test if your online marketing agency is competent in SEO is to ask a question about any of the areas mentioned above.

Off-Page SEO

Off-Page SEO (or Off-Site SEO) is any activity performed outside of your own website that increases your search engine rankings.Your site’s authority, popularity, relevance, and trustworthiness are all dependent on effective off-page SEO strategies.Link building (the connecting of other website links within your site and content) is the foundation of good off-site SEO. There are three distinct types of links that will contribute to your site’s ranking.
  • Natural Links – These links occur without the page owner taking any sort of action. An example of this is when someone writes a blog and then shares a link to one of your posts that may expound on what is being written.
  • Manually Built-in Links – These activities deliberately increase links to your site. This can include asking people to share your link or asking people to share your content.
  • Self-Created, Non-Editorial Links – Because of past abuse, search engines devalued this type of link building, but they’re still a part of SEO. These include non-moderated blog comments, press releases that have links with specific keywords, guest posts, embedded infographics, and user profiles.
The other off-page SEO strategy is non-link related. This is an activity which includes links, but they occur outside of your own website. These activities include but are not limited to:
  • Guest blogging
  • Industry or local news stories
  • Influencer marketing
  • Social Media Marketing
  • Podcast appearances
  • Press Releases
  • Comments and reviews
  • YouTube Videos
Essentially, good off-page SEO is like word of mouth marketing.  You’re increasing the expanse of your brand. It also places your business in locations where you can share your link and have trustworthy influencers share about you. When you perform off-page SEO,  you’re enhancing your reputation within the community. This will then increase traffic to your site.A great SEO strategy put together with your online marketing agency gets your marketing strategy up and running and (most importantly) seen!

5 Things you should expect to happen when an Online Marketing Agency handles your SEO

1

A full site audit that will give you a snapshot of your websites search efficiency.

2

A revamp of keywords used within the titles, headers, meta tags, and content.

3

Submission to relevant directories, listings and search engines to give you more visibility.

4

Correction and revision of off-page factors, such as backlink health and off-page content.

5

Monitoring, revisions and updates to website to increase visibility and rankings. 

6 Critical Questions to Ask an Agency that offers to do SEO work for your site

1

What are you going to do with my current content?

2

Outside of submitting my information to directories and listings, what will you do for me?

3

Can you show me some case studies from previous client results?

4

What sort of ongoing maintenance will you execute for me?

5

What on-page factors and off-page factors will you perform?

6

How long will it take me to get to the first page? (Hint: several factors play into this answer, and no one can guarantee your ranking in a specific period of time.)
We’ve covered a lot of material. If you talk to a sales rep or receive a cold call about SEO, having this information will help you weed out companies you don’t want to do business with. Then, you can narrow down the field of potential agencies to only those that will do a great job for you!

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Pay Per Click (PPC)

In the world of online marketing, Pay-Per-Click has been around the longest. Like SEO, PPC has evolved and requires a delicate balance of science and art.
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One advantage of PPC is that it gives you the greatest exposure. This is because PPC places a link to your website or landing page at the top the search engines by paying for it. In short, PPC is buying traffic on a search engine to gain exposure for your business.

Why You Should Work with an Agency for Your PPC

  • A PPC strategy complements good SEO.
  • A qualified agency will make sure your PPC ads are relevant and your landing page is effective.
  • A qualified agency will structure your account properly.
  • A qualified agency will incorporate the right keywords.
  • Successful PPC takes time and isn’t just “set it and forget it.” An agency will track, adjust, and realign campaigns to optimize your ad spend.
  • When done right, PPC will yield a positive return on investment.

Steps to Set Up and Run a PPC Campaign

Below are the steps that go into setting up and running a successful PPC campaign. A good agency will communicate this to you during a PPC consultation or marketing strategy presentation. This information or parts of it will also be presented in a proposal provided by the agency you select.

  • Your agency selects keywords that customers use when searching for what you sell
  • Your agency designs and writes the copy for the ad that will appear on the platform or platforms you select
  • A bid amount for each ad is set. The bid is the amount you’re willing to pay for your ad to appear at the top of search engines. You also select your budget and days and times you want your ad to appear. A good agency will know what ranges to select to achieve the best results
  • Your ad appears, on Google, Bing, Yahoo, a news website or social media platform you have selected
  • A user sees your advertisement, clicks on it and is directed to your landing page or site
  • The search engine collects its payment
  • The agency monitors and measures key metrics to determine ad performance
  • Buyers enter into your sales funnel and make a purchase, or you continue to target them
  • The agency makes adjustments to your ad to optimize ad spend.
  • Your customer buys, and you have the chance to upsell or nurture them for future purchases

There are lots of misconceptions around PPC. But really, PPC is just an investment that gains you new assets: new subscribers and customers.

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Signs You’re Selecting the Right Online Marketing Agency to Perform Your PPC

Choosing an agency to run your PPC campaign is confusing and daunting if you don’t understand what goes into a successful campaign. We’ve explained the steps that go into a campaign. Now, let’s look at some things you need to pay attention to when selecting an agency to conduct your PPC campaign.

A Qualified Agency will:

  • Take the time to research both short and long tail keywords that your customers are searching for online
  • Investigate negative keywords.
  • Take the time to educate you on terms and metrics of your campaign. Specifically, the Cost per Lead (CPL) or Cost per Acquisition (CPA).
  • Write persuasive and keyword-relevant copy that meets search engine guidelines
  • Craft a compelling call to action.
  • Track your ad spend, conversions, cost per acquisition, etc. and communicate them to you
  • Split test and adjust to optimize your ad spend. (Hint; the testing never ends it continues to evolve based on results or non-results.)
  • Dive into what happened to you with previous campaigns you have run.
  • Have a plan for conversion tracking that keeps you in the loop.

Other Signs You’ve found a Qualified Online Marketing Agency to Perform Your PPC

When working with an agency, these more subtle signs should reassure you that the money you’re investing in your PPC campaign will give you the ROI you’re looking for.

  • They’re certified or acknowledged as a credible agency on the advertising platform (i.e., Google Certified Partner). Typically, you’ll see a logo of the platform on the agency’s site.
  • They’re not hesitant to present case studies with actual metrics, stats, and results.
  • You’re able to read and view testimonials from satisfied clients.
  • They’ll show you exactly how they’ll present weekly or monthly reporting that define the campaign’s impact and results.
  • They’ll scale your ad campaign, track results, and consult you when adjusting the campaign to optimize your ad spend.
  • They’ll look at the campaign as an investment, not just an activity to get new customers. They’ll also consider the long term—What is the customer worth today? What is the customer going to be worth in the future? What are you going to pay to get the customer today?
  • They’ll also show you how they incorporate other marketing strategies to strengthen your campaign. For example, they’ll show you how a well-designed landing page with a compelling call to action and engaging email campaign can increase your ROI.

Warning Signs You May Be Choosing the Wrong Online Marketing Agency to Perform Your PPC

Now that you know how to spot a qualified agency, let’s address the signs you’re talking to an unqualified agency.

  • They don’t have any certifications.
  • They’re vague in their answers to your specific questions.
  • They will request and require you to perform tasks.
  • They don’t explain how they will test your campaigns.
  • Their on-boarding experience isn’t positive.
  • They emphasize vanity metrics and not ones that will produce revenue.
  • They insist on owning the accounts or not giving you control of your own accounts.
  • They don’t share your ads with you.
  • They hide metrics from you.
  • They don’t take steps to make your account grow, and they’re not monitoring and updating your account.
  • The pricing models they show you are confusing and hard to understand.
  • You’re provided fake case studies
  • You’re promised or guaranteed unrealistic results.

When you take the time to investigate the potential ROI of a well-executed PPC campaign, you’ll see why it’s a great investment!

Savvy marketers often claim that you don’t have a legitimate business until you’ve invested in paid customer acquisition.

Not only is your site getting exposure, you’re advertising to people who are already searching for what you offer. This audience is more likely to visit your site and buy your product or service.

With targeting tools, you can reach your desired audience when you want, where you want.

PPC allows you to reach your intended audience based on keywords and budget you choose. It’s arguably the most effective way to reach new customers because they’re already searching for what you offer.

PPC is different from other forms of paid advertising because you bid to target your intended audience. By doing so, you’re leveraging the channel you select to reach interested prospects. Done right, it’s the most effective way to maximize your ad spend.

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Social Media Marketing

Unless you’re still using a pager and a landline, you’ve probably used social media. It’s had an enormous impact on society as well as business.
phonesocial

Many multi-billion dollar companies have sprung up as a result of social media. The most popular social media platforms include Facebook, Instagram, Twitter, Snapchat, and Pinterest. Every day, millions of people engage with social media. That’s on top of the billions that use it worldwide on a regular basis. The statistics on social media are extensive and staggering.

Take a quick look at some social media stats posted by Hubspot to see how active social media is in today’s world.

  • More than 500 million Instagram users are active every day
  • 67% of marketers consider Facebook their most important social media platform.
  • More than 500 million Facebook users are watching videos on Facebook every day.
  • Snapchat users watch 10 billion videos per day.
  • YouTube reaches more 18+ viewers every day than any cable TV network during primetime.

To the savvy business owner, this means your ideal customer is somewhere in this sea of opportunity. If you’re looking for further proof, go to your local mall and take a moment to watch what people are doing. They have their heads down checking Facebook, Instagram, Twitter, and other social media sites.

What to Expect From an Online Marketing Agency that Executes Your Social Media Marketing Strategy

  • They’ll set up your accounts within the guidelines of each social media platform.
  • They’ll take the time to get to know and understand the demographics of your ideal customer. Then, they’ll focus on the social media platform(s) where your customers are likely to engage.
  • They’ll establish a posting schedule for your written content, images, and video on each individual platform.
  • They’ll work with your content manager to develop a posting strategy for each social network.
  • They’ll track followers, engagement, and activity on each network and adjust content based on engagement.
  • They’ll help drive customers to take action, follow up on leads, and place content that resonates.

Clues That an Online Marketing Agency Doesn’t Have Your Best Interest in Mind.

  • They will guarantee unrealistic results, such as “You’ll go viral,” or “You’ll trend on Twitter.”
  • They’ll make assumptions of who your audience is and how they will respond to a campaign.
  • They’ll emphasize vanity metrics that look impressive but don’t help capture qualified leads.
  • They’ll set up ad campaigns that deliver little or no results.

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Email Marketing

Email marketing is a critical piece of any successful marketing strategy. It’s critical because a potential customer is giving you permission to connect with them.
Email marketing is typically the first direct communication with a potential customer. It can lead to further dialogue and an eventual sale. When an individual responds to a call to action and gives you their email address, they’re telling you…
email
“I am interested, you have my attention, and I would like more information.”
  • Once you have their email address, you have the opportunity to give them information. The info you provide should lead them through the buying process to an eventual sale.

Sounds simple, right? Think again. Sending emails to potential customers and current customers requires a mix of:

  • Attention-getting headlines
  • Compelling content
  • Convincing calls to action
  • Targeted segmentation
  • Timing

Email marketing allows you to send customized messages to an individual or targeted segment of your master email list. Then, you can engage them where they are so you can guide them through the buyer’s journey.

Once you’ve acquired an email and continue to build on that list, your business will have a valuable asset. When nurtured and used correctly, it will give you a solid ROI quarter after quarter and year after year.

Reasons to send Email

There are many reasons to send an email to individuals or a segment of your list:

  • Order Confirmation and Thank You
    An email thanking someone for their recent purchase or confirming a purchase they made online.
  • Welcome Email or Thank You for Subscribing
    An email letting someone know they did everything right and will receive future info on your offer.
  • Thank You for Subscribing and Your Free Gift
    This email is great for marketing. It acknowledges that they’re on your list and by opening the email will get their free gifts, such as a discount, PDF, e-book, or free sample.
  • Sending out a Newsletter
    Sending a newsletter to your list is a great way to educate, inform, and nurture your email list.
  • Confirm Webinar or Sales Meeting
    Sending email to confirm a meeting or webinar attendance along with reminders will increase attendance and reduce cancellations.
  • Announce New Product Offerings or Promotions
    Every time you have a new product or sale, let your customer know.

Basics of Email Marketing

Email marketing is one of the most effective ways to communicate with potential buyers. With a little knowledge, you can have an intelligent conversation with an agency that offers email marketing. This will help you determine if they’re a good fit for you.

Below are some terms and components of email marketing that will give you a foundational knowledge.

  • Campaign
    An email campaign is a series of individual emails with a specific goal in mind. The emails are sent on a set schedule or once a recipient responds to a specific call to action.
  • Headline or Subject Line
    Your headline is important. If your customer reads the headline and doesn’t know why you’re sending it, they probably won’t open the email. Writing a good, attention-getting a headline is the first piece of the email strategy puzzle. The ultimate goal of the headline is to get them to open the email.
  • Design
    You’ll want to use well-designed, engaging templates with logos, appropriate images and graphs. You can also send short videos within an email. Remember to use mobile-responsive visual material, since many recipients check email from a mobile device.
  • Deliverability Rate
    This is the percentage of emails that reach their intended destination.
  • Hard Bounce
    This occurs when you send an email and it gets rejected by an IP address. This could be the result of a misspelling of the email, non-existent email, or a domain that does not exist. In some instances, the email server has blocked delivery.
  • Open Rate
    The open rate is the percentage of emails sent that were actually opened.
  • Click-Through Rate
    Click-through is when an email recipient clicks a link in an email you sent. The rate is the number of click throughs divided by the number of people who opened an email sent.
  • Call to Action
    Every email you send should have a strategically placed call to action. The CTA directs the recipient to respond or complete an action that will bring them closer to a sale.
  • Preheader
    The preheader is a complement to the headline inside the email. It’s another way to grab recipient’s attention, and it summarizes the content of an email.
  • Unsubscribe and Opt-out
    This gives your email recipients the option to end email communication with you. Typically, at the bottom of each email you send, you’ll see opt-out or unsubscribe buttons. This helps keep your email list scrubbed and clean. It’s better to have a small list of engaged users than a large list with low open rates and click-throughs.
  • Auto-responder
    This is a sequence of automated emails with a specific purpose. In most cases, it’s a set of emails intended to increase your reader’s interest in purchasing what you have to offer.
  • Email Service Provider (ESP)
    An ESP is a company that provides email services. It is different from your online marketing agency. The role of the ESP is to help simplify and automate your email marketing strategy by:
    • Managing targeted lists
    • Helping you quickly create email templates,
    • Setting up, sending and managing autoresponder campaigns
    • Measuring analytics and metrics of individual campaigns
    • Scrubbing Your List – This action improves your probability of achieving desired results. Scrubbing your list could entail completely removing an email address. Or it could mean eliminating them from a specific campaign or targeted list, depending on their response and engagement.

Successful email marketing strategy takes all the above mentioned into consideration. This allows you to send the right message to the right person at the right time.

What to Expect When Hiring an Online Marketing Agency for Email Marketing Strategy

The online marketing agency will take time to understand who your target audience is and suggest ways to segment your current email list.

  • They’ll examine your current list to see if there is a way to generate an ROI right away.
  • Your online marketing agency will examine your current landing pages and calls to actions. They’ll look for improvements that might grow your list size immediately.
  • They’ll create templates that are the scheme, color, and tone of your brand.
  • Your agency will use captivating and concise copy to capture your audience’s attention and compel action.
  • Your agency will monitor and report campaign results. Then, they’ll make adjustments to optimize each campaign.
  • The agency will also split test headlines, copy, design, and audience segments to achieve the best results for each campaign.
Possible Red Flags When Selecting an Agency to Run Email Marketing
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  • They’ll promise unusually high open and click thru rates.
  • They promise to double the number of subscribers you have.
  • They only report metrics that look impressive but do nothing to provide a return on investment.
  • They’ll make assumptions and generalizations about running a campaign without learning about your objectives or the audience segment you want to reach.
  • They’ll send out emails without you reviewing and approving design, copy, and layout.
  • They won’t offer or execute improvements on campaigns or split test.
Having an effective email marketing strategy in place can result in growth of your audience and an increase in revenue.

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Video Marketing

Sometimes it’s easy to overlook the obvious. This is often the case with video marketing because it’s right in front of us every day. But make no mistake, video marketing is a fantastic way to market and get conversions.
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The statistics for video marketing are overwhelming. If you’re not incorporating video into your marketing strategy, you’re leaving money on the table. That means you’re giving the competition business that could be yours.

Below are just a few of the staggering stats that support why you should use video marketing…

  • 85% of all internet users watched online video content monthly on one of their devices. (Statista, 2018)
  • 54% of consumers want to see more video content from a brand or business they support (Hubspot 2018)
  • 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019)
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts. (Animoto, 2018)
  • 95% of viewers are more likely to remember a call to action after watching a video compared to 10% when reading it in text format. (Forbes, 2017)

There is power in video marketing because it engages your audience and creates conversions. The content you can share ranges from short videos shot on your cell phone, to full-production commercials.

The Most Popular Forms of Video Marketing

  • Vlogs
    These are live blogs presented by a human being. They’re typically 5 minutes or less in length and cover a topic that is engaging to your audience. This video type is personable and allows your audience to connect with you.
  • Testimonials
    Tip number one is to keep these authentic and have them come from your customers. With social media, customer video testimonies are fairly simple to get. You’ll just need to communicate with your customers and request one.
  • Culture Video
    A culture video is short and shows various aspects of company culture. You can display these on the company website or another platform. This type of video presents the human side and personality of your business. Its intent is to make your company and brand more alive and relatable.
  • Interviews
    Engage and educate your audience by interviewing industry experts, employees, influencers, vendors, and even current customers. Interviews give you a chance to get the attention of viewers because they know the person you’re interviewing.
  • Webinars
    Webinars are prepared or impromptu get-togethers online with a presenter and invited audience. These can be evergreen, which means they can be pre-recorded and viewed at anytime. Webinars can increase conversions because they educate your audience and get them to ask questions.
  • Live Events
    If your company hosts or attends a live event, this type of video marketing can allow those who couldn’t attend to share the experience.
  • Tutorials
    If your product requires some instruction, this is a great way to show your customer exactly how to use it. You can also use tutorials to showcase any of your product’s special features.
  • Product Reviews
    By reviewing the competition or other products your audience might buy, you give yourself credibility. Influencers or affiliates can also record reviews, bringing even more credibility.
  • A traditional commercial
    You don’t need to spend a fortune on production. With some creativity or suggestions from your agency,  commercials can promote your product, event, webinar, sales and other promotions on any platform.
What Good Video Marketing Looks Like
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  • Again, your agency will take the time to know who your target audience is and where they will be. They create targeted and relevant videos.
  • The videos they produce will use quality production. They’ll also emphasize authenticity and make a deep emotional connection with your audience.
  • They’ll create each video to achieve a desired result, answer a question, or raise brand awareness.
  • Your agency will encourage you to provide examples of stories that make connections. They’ll use these stories to increase engagement and arouse curiosity.
  • Your agency will monitor video campaigns and report back key performance indicators. Then, they’ll adjust the ad to maximize return on investment.
  • The agency will recommend the best platform(s) to distribute your video to get the best results.
  • The message they communicate will be clear and concise and won’t confuse the audience.

Signs an Agency Isn’t the Right One To Do Your Video Marketing

  • The agency will make outlandish claims. They’ll promise to make your video trend on YouTube or get you X number of views.
  • They’re not able to provide you with examples from previous customers.
  • They have no case studies or testimonials
  • When you ask about monitoring and KPI reporting, they tend to brush off the question and give you vague answers.
  • This agency won’t take the time to know your audience. They’ll immediately suggest you put your video on the channel they’re familiar with.
Now is the time to plan and incorporate video marketing into your  marketing strategy. Cisco reported in a recent study that by 2022, 82% of all internet traffic will be video.With that much traffic being video, if you’re not incorporating video into your marketing, your competition is. With the power of video, they could gain a piece of the market that could be yours.

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Conclusion

We presented this information to take the pressure and confusions out of choosing an online marketing agency. We hope this info answers questions you have. Now, you should be able to recognize the components of a successful marketing strategy in today’s complex marketplace.
We hope you’ve also gained information necessary to make wise choices when it comes to investing in your company’s marketing.When you have an effective marketing strategy in place, you will have peace of mind knowing the money you’ve invested with your agency will give you a great return on investment. You’ll also do the following…
  • You’ll reach your target audience where they’re spending time and money online.
  • You’ll be able to compete on a level playing field regardless of the size of your competition.
  • You’ll be able to pinpoint and target exactly who you want to communicate your message to.
  • You’ll be able to segment your audience, communicate with them when you want, and personalize your message to each segment.
  • Your agency will monitor, measure, and adjust your marketing according to the parameters you put in place. This will maximize the ROI of your marketing dollars.
  • You’ll get found on the web by people who are looking for what you have to offer.
  • Your marketing strategy will connect with your audience and compel them to take action.
Imagine having a marketing strategy that engages leads and result in new subscribers and customers on a regular basis.When new customers come in, your revenues will increase. Then, you can grow and scale your business and reach an even larger audience.All this is possible if you select the right online marketing agency. They’ll implement a marketing strategy that reaches the right people at the right time in the right place.