So, you’ve hit upon successful Internet marketing campaign that’s ringing you a steady flow of new leads or customers every week. Should you keep it running, and reap the profits, or try to make it even better?
Sometimes, the best answer is “both.”
That’s because you can take a winning idea and keep it in place – while improving results at the same time – simply by breaking it into smaller parts. In other words, use whatever promotion or messaging has been successful, but narrow things down into smaller markets where you can be more specific with your offers and benefits.
For example, you could parse your successful Internet marketing campaign into several smaller ones that are specific to:
Buyers and search engines both love localized marketing, so why not start a sub- campaign that targets customers in your area?
Of course, customers themselves fall into different categories, each with their own needs, budgets, and priorities. By narrowing in on a few different groups, you can market to them more effectively.
In the same way, some customers want low prices while others are willing to pay more for extra services or features. Separating campaigns by price can be a great way to get more from your marketing.