Inbound marketing has never been more important than it is now. As search algorithms move away from prioritizing keywords and towards prioritizing high quality content, your inbound marketing strategy needs to be able to adapt. Not only does your content need to be fine tuned to current SEO trends and best practices, your content has to be able to catch the eye of readers.
Here are four ways to breathe new life into your inbound marketing strategy:
Re-optimize your content
If you haven’t invested in SEO, now may be the time to do so. While your old inbound marketing strategy may have worked well when it was first published, it may go unnoticed without being optimized for current SEO trends. SEO guidelines can change on a daily basis and if you don’t have someone keeping an eye on your website, your audience won’t be able to find you.
Upcycle your content
The number of ways to deliver content through the Internet can be overwhelming. However, it can come to your advantage if you want to upcycle your content. Rather than reposting updated blog posts, take that content and create engaging content like videos or infographics. This is especially effective if you share this through your social media channels.
How-tos are one of the most searched for and shared type of posts. If you can find a way to teach your audience something about your industry, you’ll be able to increase the success of your inbound marketing campaign.
Refresh the facts
Odds are, your industry doesn’t change as quickly as the inbound marketing best practices. However, if you want to maintain your status as an industry leader, don’t ignore the supporting facts and links in your old posts. Making sure your links don’t lead to a missing web page and your facts are up to date will help your website maintain its credibility.
If you’re unhappy with how your current inbound marketing strategy is performing, contact us today.