If you can believe the rumors, Facebook users may soon get something they’ve been asking about for a long time: a “dislike” button to go along with the current thumbs-up “like.”
As a Facebook user, this might finally give you the chance to express the anger, empathy, or disappointment you’ve been holding in for years. But, what about your social media marketing efforts? How would a “dislike” button change your view of things?
We have a sneaking suspicion that allowing users to let companies know what they don’t want more of would lead to a few harsh realizations. But, you don’t need a new button to avoid problem areas. A quick look through your own social media marketing preferences will probably show you that:
Followers Don’t like It When You Try Too Hard
Social media marketing works when it’s interesting, engaging, and one-on-one. It never works when you’re concentrating too hard on pitching products and services. Do yourself and your followers a favor by going easy with the overt sales messages. Take a softer approach based around interest in entertainment and then watch as your contacts become more interested over time.
Being Divisive Isn’t a Good Strategy
It’s no secret that social media websites are filled with rants about politics, religion, and other sensitive topics. Being a business owner marketer doesn’t mean you have to forget that you have opinions on the subjects, but you should try hard to keep your personal views away from your commercial interests. You’re probably not going to change someone else’s mind about their core beliefs, but you might manage to ruin an otherwise profitable relationship by being argumentative.
Clarity is More Important Than Cleverness
Because things that are funny and entertaining tend to go viral on social media sites, a lot of marketers go out of their way to get clever with their messaging. That’s not a bad idea, in and of itself, but if you go too far you can easily end up confusing people about what you actually have to offer. Once that happens, it doesn’t really matter how witty or well-crafted your posts are, because they aren’t ever going to make the kind of impression you’re hoping for.
You Can’t Forget the Fun
As you’re probably beginning to realize, effective social media marketing requires a balancing act. You have to let prospects know what you’re offering, but without selling too hard or forgetting that social posts should have a little bit of entertainment value. Whatever you do, don’t forget to have a little bit of fun with your social accounts – if you don’t, potential buyers will get bored and so will you.
As a marketer, you don’t need a “dislike” button to tell you what really chafes your fans and followers. So, stay clear of these common blunders and use your social accounts in a way that increases the likelihood prospects will buy from you instead of driving them away.