We have people contact us every day to build a new website, design a new logo, or develop a web application. Often the most important question we will ask is WHY you want to do that.
Sure, we can design it, we can build it, but WHY do you need it?
The purpose behind the design can be as important as the design itself.
Don’t build a website just to build a website! Don’t design a logo just to “have a brand”.
The goal of the work is critical to achieving a product that will be successful for you or your business.
- Are you trying to attract visitors to your site?
- Are you trying to convert more customers?
- Do you want visitors to stay on your website a longer period?
- Do you want to increase your likes or shares on social media?
- Is the goal to increase the number of contacts on your email list?
- Or maybe just to sell more products?
- All of these are valid reasons why you’d want to build a website, but they should also be accompanied with when you want to accomplish those things and in what numbers.
It’s important that the goals for your website (and other things in life) are SMART…
- Specific – Your goal should be unambiguous and communicate what is expected, why it is important, who’s involved, where it is going to happen and which constraints are in place
- Measurable – Your goal should have concrete criteria for measuring progress and reaching the goal
- Attainable – Your goal should be realistic and possible for your team to reach
- Relevant – Your goal should matter to your business and address a core initiative
- Timely – You should have an expected date that you will reach the goal
When we build a new website, we want to help clients develop clarity in these goals and then put together a plan to achieve them!
Start with a good plan, SMART goals, and your website will achieve much better results.