Playfair display is inspired by type of the European Enlightenment in the late 18th century lending itself well to the old world feel of the DE brand.
Playfair display is used for main headlines throughout the design extensions site. This includes it’s various weights and styles.
Oswald is a modern font with straight clean lines. It provides contrast to the intricate look of Playfair Display. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.
Oswald is used for sub-headlines and accented text areas. Though various styles are implemented site-wide, it is primarily styled in it’s lightest weights with ample letter spacing.
Roboto provides a common ground between contrasting families Playfair display and Oswald. Though it appears modern at first glance, further inspection reveals natural letter widths and curvature.
Roboto is used for site body content in various widths and styles. Typical body font size varies from 14px to 20px. Roboto bold or italic is used to call attention to phrases or paragraphs. Other large sections of content should implement Roboto Light or Roboto Regular.
Since 1999, we’ve been in the business of helping other businesses grow. Your goals become our goals. With all the companies competing for consumer attention today, a powerful online marketing strategy for your brand is an absolute must. Through high-end website design, effective search engine marketing strategies, and compelling sales copy, we improve traffic to your site and engage visitors with a clear, clean layout that showcases your brand.