If you’re a business owner, marketing professional, or have ever searched for “how to sell things online,” you’ve probably seen advertisements for marketing conferences, online sales courses, and webinars guaranteeing social media success.
The problem is, when you’re looking to improve your business or organization, you can feel overwhelmed with all the options out there that promise to help with marketing for small businesses. You know you want to choose a program that will let you leave with more knowledge and actionable steps to improve your business or organization, but choosing one can be difficult. Don’t let that prevent you from trying one, though!
If you’re on the fence about it, let’s talk about why you should attend a marketing workshop.
1. You’ll learn something.
I know it’s an easy thing to say, but it’s true. Whether it’s what you should do or what you shouldn’t do, you’ll be able to pull something from almost any course. From navigating a social media platform a little better to some ad copy techniques that you can work into your own marketing, there are always key takeaways.
2. You’ll get exactly what you need.
With the number of choices out there, you can find a marketing course that matches exactly what you need. Hashtag strategies on Instagram? Easy. Setting up your Facebook ad account? No problem. Want to learn how to write better email newsletters? There’s a bunch of them. For beginners and advanced users alike, there are always options for you. Don’t waste your valuable time if the class or workshop doesn’t provide what you need. A clear description should be available to help you decide. If not, move on to another one that does so you can get the most bang for your buck.
3. You’ll save yourself time.
The best part about marketing workshops is that you get to learn from someone (or someones) who has experience in their niche. They have already taken the time to learn the ins and outs of platforms, as well as current best practices for their expertise. If you’re a new business owner who needs tips on long-term growth, why not learn it from someone who’s done it for 20 years already? Unsure of how to write better Google Ads? Then get tips from someone who’s done it for a decade. By doing this, you’ll save yourself time since you’ll know how to avoid mistakes in the early part of your learning curve. No matter your need, someone out there has experience in it and can save you a bunch of time while getting you off to a quicker start.
4. You’ll know the best tools (at the right price).
This point easily aligns with #3. Time is often the single biggest bottleneck in our day. If you can learn how to do more in the same amount of time, you immediately become more efficient and productive. Finding the right tools to help us be both of those can be hard. Just like courses and workshops, there’s an infinite amount of tools out there promising to make you better at whatever you do. Get industry insider tips on what tools they use and how they work them into their day. You may even save money by finding lower-cost or free ones that do exactly what you need without breaking the bank.
5. You’ll have flexibility in the way you learn.
Everyone learns a little differently. Some enjoy downloading a step-by-step PDF while others may prefer a “watch anytime” webinar. Some like in-person workshops where they can interact with a live audience and coach. Customize your own curriculum based on your needs and learning style without sacrificing the quality of the information you need. Flexible learning allows you to use your time how you see fit.
How Will You Learn Your Marketing Skills?
Spending some time evaluating your specific needs can help you cut through all the noise in the continued education space. Many times, a quick search will help you identify recommended courses and presenters that can provide great information on marketing for a small business. Leverage the power of community and get feedback from others who have been in your shoes. Find out what worked for them, and what didn’t. You’ll find that plenty of people have been where you are and can help point you in the direction of the option best for you.
At Design Extensions, we offer a live, in-person marketing workshop for businesses. If you’re interested in peeking under the hood, check it out here.