[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_text class=”justify-text “]So, you’ve hit upon successful Internet marketing campaign that’s ringing you a steady flow of new leads or customers every week. Should you keep it running, and reap the profits, or try to make it even better?
Sometimes, the best answer is “both.”
That’s because you can take a winning idea and keep it in place – while improving results at the same time – simply by breaking it into smaller parts. In other words, use whatever promotion or messaging has been successful, but narrow things down into smaller markets where you can be more specific with your offers and benefits.
For example, you could parse your successful Internet marketing campaign into several smaller ones that are specific to:
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Location
Buyers and search engines both love localized marketing, so why not start a sub- campaign that targets customers in your area?
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Customer type
Of course, customers themselves fall into different categories, each with their own needs, budgets, and priorities. By narrowing in on a few different groups, you can market to them more effectively.
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Price
In the same way, some customers want low prices while others are willing to pay more for extra services or features. Separating campaigns by price can be a great way to get more from your marketing.
[/x_text][/x_column][/x_row][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_text class=”justify-text “]These are popular ways to divide campaigns, but they are just a few of the more obvious examples. With a bit of brainstorming, you can probably think of other ways to segment your marketing… and increase your profitability at the same time!
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