Archive for the ‘Web Development’ Category
3 Great, Cost-Effective Uses for Social Media Marketing
Thursday, February 7th, 2013Even as social media reaches new milestones – the latest being Twitter’s ascent to 200 million regular users – the debate continues over the merits of social media marketing for businesses of all sizes. Is it useful and profitable, or just another thing to do that shows limited potential to actually improve your bottom line?
We won’t attempt to completely settle that debate here today, but can instead share with you three fantastic, cost-effective uses for your Facebook, Twitter, and LinkedIn profiles:
1. Event promotion and registration. If you regularly host events (locally in a retail location or on the web through webinars and other mediums) then social media might be the best forum for promoting them. That’s because it doesn’t just allow you to reach large numbers of subscribers instantly, like e-mail, but also to have them ask questions (and have them answered publicly) and share the info easily with their friends and colleagues.
2. To announce new products or services. Promoting anything new on social media is a good idea, partly for the same reasons above: namely that it’s instant and can spread the news quickly. Another key feature of social media marketing, however, is that it works particularly well with images. So, if you can show off new features with a series of photos, you might find that they can be shared amongst potential customers within hours.
3. To promote sales and specials. For promoting sales, social media marketing is best used in tandem with other methods, but it’s a two-way street: By offering Facebook-only coupon codes, for example, you can push up orders and increase the size of your social following at the same time.
Social media marketing is still changing and evolving, but using your profiles to find event attendees, or to spread news about your products and specials, is a great way to leverage and monetize them. Why not call us today and let us help you turn social networking into a source of profits for your business?
Why Small Businesses Have an Advantage in Business Web Design
Friday, February 1st, 2013It’s natural to assume, when it comes to Internet marketing and business web design, that larger companies have a big advantage over smaller ones. After all, they have the budgets, mailing lists, and staff to handle any challenge… so that means they should have an easier time winning customers, doesn’t it?
That’s partly true, but small companies actually have an important advantage on their side – one that can be even more decisive: Most tiny businesses and self-employed professionals see (or least talk to) some of their customers every day. The bigger companies all have customers, as well, but most decision-makers and executives don’t interact with buyers on a regular basis.
That means smaller businesses can gather important information, such as:
Who their customers actually are. As simple as it sounds, lots of bigger companies don’t actually know – in a specific sense – who buys their products and services. In fact, they spend millions on focus groups just to find out. Smaller companies don’t have that challenge, and can pinpoint their perfect customers more directly, making their marketing more efficient.
Why buyers come to them, instead of the competition. In order to be successful in online marketing, it helps to know why your customers buy in general, and why they buy from you specifically. Again, this can be a challenge in large organizations, where several levels of sales and marketing are engaged at once. In a small business, though, it’s easy to distill it down to the main marketing messages.
How the customers’ needs are changing. This is a huge advantage, since it often takes a big company months or years to change gears and directions, whereas a business owner or self-employed person can switch gears in a few days. The faster you can adapt to your customers’ changing needs, the easier it is to get out in front of your larger competitors.
How do these advantages play out in business web design and online marketing? That’s easy – savvy owners add pages, blog posts, social media specials, and more to reflect the personal nature of their relationships, their understanding of the market, and their perspective on where the industry is headed.
When it comes down to it, smaller businesses tend to be more agile, and more informed. Now is the perfect time to talk with a member of our team and see how we can help you make the most of those advantages in your next business website.
What Starbucks and McDonald’s Can Teach You About Twitter Marketing
Friday, January 25th, 2013You would think that, with their massive budgets and global branding, social media marketing would be an easy thing for big companies like Starbucks and McDonald’s. But, as both learned this year (through the ill-conceived Twitter hashtag campaigns that backfired), there is more to the game than meets the eye.
We’ll spare you all the details (that’s what Google is for), but both companies tried to engage customers in a light, spirited way with the use of creative hashtags. It didn’t take long, though, for disgruntled followers to start using the hashtag sarcastically to slam the brands. What started out as a neat idea turned into an ugly public shaming – not to mention a big waste of heavy marketing dollars.
Although most of our clients don’t have Fortune 500 budgets to burn, and thus can’t really produce such spectacular failures, they can learn an important lesson from both brands: Social media can’t fix bad perceptions of your company, but it can enhance them. In other words, customer satisfaction is important to social media marketing, whether you are a multinational firm or a mom-and-pop store on the corner.
Here are a few quick ways to take that lesson to heart:
• Be very aware of dissatisfied customers, and watch out for negative posts or reactions on social media sites.
• When trying to launch a new social media campaign, think ahead to any potentially ironic or damaging uses for your message.
• And finally, use social media to engage customers and deal with their questions and complaints directly, so that you don’t have to deal with ugly opinions later.
To be sure, there are millions of people who are perfectly satisfied with Starbucks and McDonald’s, but it only takes a few people to start a negative social media campaign, or ruin a perfectly good one. So, take a cue from these high-profile blunders and be careful in the way you use your Twitter account to find new customers.
What to do if Your Search Rankings Took a Nosedive in 2012
Friday, January 18th, 2013Although recent changes to Google’s algorithm have been mostly well-received by searchers, they did come as an unwelcome surprise to some business owners and SEO consultants, who saw their websites go from “first to worst” overnight… and profits go right with them.
Many grumbled about the changes, swore off Google forever, and stopped putting any more time and effort into the affected websites. But is giving up the smart move in this situation?
That depends a bit on your business and market, of course. If your profits weren’t exactly stellar before, then rebuilding from the ground up might not make sense. But, for most business owners, search engine optimization isn’t an “all or nothing” proposition. In fact, there are some quick and easy steps you can take if your search rankings took a nosedive in 2012:
1. Keep what still works. Most sites that took a big search traffic hit this year suffered from low-quality linking strategies. You may still have other elements of your plan, like high-quality content pages or a strong domain name, that give you an advantage in the market.
2. Start digging out. The process of auditing a business website, removing bad links, and rebuilding pages tends to be a slow and tedious one. But, unless you’ve done something really bad to offend Google, the task ahead is a bit like shoveling snow from your driveway – just start with a piece that’s in front of you, and you’ll be finished sooner than you think.
3. Get traffic from other sources. E-mail lists, social media links, and pay-per-click ads are all great sources of quick traffic that can help make up for the loss of a prime search engine position.
Of course, the best thing you can do to restore a previously profitable website to the top of the search rankings is turn away from losing tactics and hire an expert team who knows how to help. Why not call or e-mail a member of our team today to set up a free consultation and see how we can revitalize your online marketing strategy?
The Most Important Web Design Trend for 2013 (and Beyond)
Friday, January 4th, 2013The Most Important Web Design Trend for 2013 (and Beyond)
Right now, there are lots of business web design teams coming out with their lists of trends for 2013. Some will turn out to be spot-on, while others might be a little more speculative and fall short.
What a lot of them have in common, though, is that they don’t necessarily refer to the important ideas that will affect the everyday business owner or marketing manager. With that in mind, we’d like to offer you the one single most important business web design trend for 2013 (and probably beyond): responsive web design.
If you aren’t familiar with responsive web design, it basically involves coding your site in such a way that it adapts to each visitor. That is, the person who’s using a desktop PC sees one version, while someone visiting with a smart phone or tablet screen might see a different one. In that way, your business website becomes “responsive” to the user (and hardware/software combination) on an individual basis.
It’s not hard to see why this trend is so important. At the moment, experts predict that more of us will be using mobile web devices than traditional desktop or laptop computers within the next two years, a shift that is already nearly complete in many urban areas where free Wi-Fi and 4G service are readily available. As this segment of the market continues to grow, it makes more and more sense to have a website that is accessible to all of your customers, all of the time.
More to the point, however, is that responsive web design is all about more flexibility and durability, which in turn leads to a lot higher return on investment. Because your website can do more, it lasts longer (and gives you more leads or sales in the meantime), making it a much more valuable investment.
There may be lots of business web design trends that are out there, but responsive web design is the one you need to pay attention to most. Why not call or e-mail a member of our team today and take the next step in upgrading your site and making it more accessible to customers?
You’re Great. . . Make Sure Everyone Knows it.
Tuesday, September 20th, 2011You know your business is great. Clients have told you your business is great. Whether it be the great prices, customer service, or unique products you offer, people love you. But how do you let new clients know just how great you are. For many businesses word of mouth is a large driving factor for revenue. The best way to drive that same stream on your website, is by including testimonials.
Testimonials are a great way to include endorsements from previous clients on your website. Sometimes a whole page can be devoted to them, if your business is geared toward a service provided. Sometimes maybe just a sidebar graphic with a couple of choice reviews will suffice. Whatever is right for your business you usually can’t go wrong including praise from previous customers, for future ones to see.
The best way to get the testimonials you want on your site, is first of all be great at what you do. If for example you sell shoes for a living, instead of focusing on selling the most shoes that you can, focus on helping the most number of people get the shoe that is right for them. Then instead of getting a testimonial based on how well you sold a product or service, you’ll get on on well you helped.
Don’t be afraid to ask clients for testimonials. We love receiving unasked for praise, but sometimes it is okay to ask a client how your performance was. If it was stellar, then great that would be a good testimonial, if it was less than fantastic, now you know what you need to work on. It is also quite all right to feature testimonials that you know matter the most, first. It is great to get feedback that you can use on your website from specialists in the area that you cater to.
There are also other options to get testimonials on your site. Perhaps its a google places rating, that you’d like put on your site. We can get a feed from google to show reviews of your business that will update as people add new ones. There are numerous other sources that we can pull a “feed” from that will keep the testimonials and reviews on your site up to date and current.
Don’t be afraid to tell the world how great your business is. Maybe you need a brand new website, or maybe your old one just needs some testimonials added to it. . .Whatever the case, Design Extensions would like to help with that. ***And just to note, any blog comments made below, may be used to tell the world how great we are.
Your Website: The Friendly Receptionist
Thursday, July 28th, 2011As the first point of contact for your customers, your business’ website should be like a friendly receptionist. Potential clients and customers visiting your site; see your site, as indicative of the type, quality, and style of work you do. Presenting a sloppy unfriendly website, with poorly thought out navigation, and missing or confusing information, is like having a receptionist that client’s are afraid to approach, and who wouldn’t know the answer anyway. You wouldn’t hire an employee like that so stop letting your website turn customers away from your business instead of inviting them in.
Knowledge
The Friendly Receptionist would not be very good at her job if all she did was act super friendly, but not actually know anything. Similarly the best designed website is no good if the information isn’t easily accessible, concise, and above all pertinent. Many businesses, new to the internet, tend to want to include every tiny detail of their business online so as to reach every possible customer. It’s great if your Salon sells hair products, but if 90% of your business is made through selling hair cuts, then the information for your hair products does not need to be as featured as the information about hair cuts. A better approach is to think like a customer and assume your website is your Friendly Receptionist. What information should she have readily available?
Warmth
We all have experience with the other type of receptionist as well. The one who knows everything about everything, but is so cold, and unfriendly that you really try not to bother her and find out what you need on your own. That’s how some websites are. The information they have is great unfortunately it is just too “ugly” to access. The wonderful information that you need is hidden in such a cold unfriendly way, that you’d almost rather just find it elsewhere. This problem is just as serious as the lack of information on an otherwise “friendly” site. How can she help anyone if they don’t want to spend anytime with her, or are afraid to approach her?
You Care
The best websites have the information you need, in a “wrapper” that is friendly and easy to use. Why are these two things so important? It tells your customer’s, that you care about them. We want to feel like the people and businesses we interact with care about us and our satisfaction. We want those businesses to make us feel like they are working with us towards a common goal. Design Extensions is here to make sure that you feel cared about, by making sure that we adhere to the principles of the Friendly Receptionist when designing, and building your website. Simple, beautiful websites, with easy to navigate menus, easy to access information, presented in a friendly inviting way will keep clients coming back, and recommending you to their friends.
5 Things You Want to Know About Your Web Designer… Before They Touch a Single Pixel
Tuesday, December 7th, 2010If you feel like it’s getting harder and harder to find the right team to design, or redesign, your company’s website, I can empathize. In the eleven years I’ve been in this business, the number of firms offering web design and online marketing has exploded. The increasing number of options – not to mention specialties, fee ranges, and levels of quality – has made it hard for companies to find the right fit.
You can still find the right designer, though, if you know where to look, and what to look for. Here are five things you definitely want to know about any web design team before you hire them:
- 1. How past clients feel about their work. It’s one thing to look through a designer’s portfolio, but if you really want to get the story, you have to make a few phone calls. Talk to former clients and see what their impressions of the work, and the design process, were like. Whether you get good feedback or bad, these are things you want to know before you sign on the dotted line.
- 2. If they will still be able to help you tomorrow. Your site might be basic right now, but there’s no guarantee it will stay that way. In fact, if your launch is a success, it’s probably not going to be long before your company needs help with online videos, secure site areas, databases, content management systems, and search engine optimization to name a few – services that smaller or newer firms might not be able to offer.
- 3. Whether they have a bottom line vision. This is more important than most business owners realize. These days, when you hire a designer, you shouldn’t just be getting a layout and some HTML code – what you need is the first step towards a comprehensive online marketing plan. Be sure that any designer you work with can help you integrate your new website to search engines, social media, and more. You’ll need that exposure to gain new customers over the Internet.
- 4. What their fees are… Obviously, the numbers are going to be an important part of the discussion. Be aware, however, that quality always costs more, and that more than one web design client has been burnt by falling for bid that was “too good to be true.”
- 5. … and what those fees include. Web hosting, updates, content, and add-on features are just a few of the things you might want for your web design team, but might not be included in their rock-bottom bid. Find out exactly what you are paying for before you agree to any work. Or better yet, choose a vendor with a long reputation of quality work, no one that’s going to nickel and dime you at every step of the process.
There might be more web design companies to choose from than there were in the past, but that doesn’t mean that the right decision has to be any less clear. Take the time to do a little bit of research and get the answers to these five crucial questions – it’s not as easy as choosing the lowest bid, but it’s going to leave you a lot happier, and more profitable, in the long run.
(Republished from our recent article in Valacious Magazine in St. Augustine, Florida)
Why a Website Might be Your Best Investment Right Now
Tuesday, November 30th, 2010While no one is rushing out into the streets to declare the economy “fixed” just yet, there are some early signs that the worst is over. And with that realization, a lot of business owners are looking to make some of the investments they’ve been putting off until better days – hiring new employees, expanding to new locations, taking on new products, and so on.
But before you run out and jump at all the new opportunities that are coming your company’s way, don’t forget to take care of one of the most critical parts of your business… one that brings in new revenue, handles customer service problems, lets you market to the globe, and try out new products all at once, 24 hours a day.
I’m talking about your website.
A lot of owners, facing a tough business environment over the past couple of years, have elected to hold off on a new design or any major upgrades. That’s understandable. But now, with customers coming in through the front doors once again, many are concentrating on offline promotions and improvements. After all, if the site is doing a pretty decent job right now, why mess with it?
That’s a dangerous line of thinking. Because, if recent history is any guide, the buyers aren’t just coming back the way they were before; the American economy is evolving into something more competitive – and a lot more digital – than it ever was before. Your website is the one piece of your marketing mix that can keep you in the game.
Here are four reasons improving your website might be your best investment right now:
It sells. The bottom line is that websites are good for the bottom line. They help you reach more buyers, and sell more products or services, than any other marketing medium can.
It has a farther reach than your advertising pieces or sales staff… and at a fraction of the cost. Whether you want customers from out of state or overseas, a website is your best choice to find them.
New forms of online marketing are taking hold. Until recently, social media has just been a cool buzzword to throw around; now it might be a way to find new business. Making sure your site is equipped for social media marketing is a good first step.
It reduces costs. If your customers can look up and change their account information, order history, and shipping details, online, they don’t have to call you or your employees on the phone for routine tasks.
As the owner of a web design and online marketing company, I will admit that I am biased towards websites as a business investment. But that’s only because I have seen what they can do for a company’s growth. The online component of business success isn’t going away any time soon. If anything, it’s becoming more important as the economy recovers.
Keep that in mind, and keep up with your online marketing. It just might be the single smartest investment you can make right now.
(Republished from our article in the St. Augustine Women’s Journal)
Mobile Websites, Mobile Apps, and The Future
Tuesday, November 23rd, 2010Design Extensions founder, Jay Owen, recently spoke at the NetWorth Technology Summit in Jacksonville, Florida. Check out a brief snippet video below. The full DVD of the event will be available at http://networthjax.com/
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