Posts Tagged ‘testimonials’
How Steady is Your SEO Aim?
Thursday, January 26th, 2012
If you have ever fired a gun, bow, or other weapon, then you probably already understand why master hunters will tell you that a bullet or arrow isn’t nearly as important as the concentration of the person behind it. In other words, you are only as good as your focus, and it’s best to take one target at a time.
Not surprisingly, the same principle applies to search engine optimization.
It’s easy to fall into the trap of trying to be everything for every potential customer, or targeting a half-dozen potentially profitable keywords and phrases on every page. Resist the urge. The best SEO content isn’t the longest, or even the most keyword-rich, but the content that’s pointed firmly in the right direction.
Here are three quick tips to help you study your SEO aim:
Target one keyword or phrase per page. Pick one term to focus on, and then devote your webpage, blog post, or article specifically towards it. That will keep you from having to form awkward sentences and headlines to mention it two or three times. Once you have targeted that keyword or phrase a few times, move on to the next one.
Make a keyword list and move through it. That approach is going to take more time, but you’ll achieve better longer-term results by thinking week to week and building slowly, rather than trying to optimize your site for dozens of keywords at once. Remember that good SEO takes a little bit of patience.
Know where your profits are. The keywords you should target first aren’t necessarily the ones that get the most traffic, but the ones that convert at the highest rate. Know your metrics well enough to identify them, and concentrate your firepower where it matters most.
Concentration, focus, and persistence are more important to search engine optimization than almost anything else. Keep that in mind and you’ll always be firing your optimized content with a steady hand. SEO can be confusing and many businesses don’t understand how it all works, Design Extensions can help your website rank higher, for the keywords that people actually use, that convert searches to dollars.
You’re Great. . . Make Sure Everyone Knows it.
Tuesday, September 20th, 2011You know your business is great. Clients have told you your business is great. Whether it be the great prices, customer service, or unique products you offer, people love you. But how do you let new clients know just how great you are. For many businesses word of mouth is a large driving factor for revenue. The best way to drive that same stream on your website, is by including testimonials.
Testimonials are a great way to include endorsements from previous clients on your website. Sometimes a whole page can be devoted to them, if your business is geared toward a service provided. Sometimes maybe just a sidebar graphic with a couple of choice reviews will suffice. Whatever is right for your business you usually can’t go wrong including praise from previous customers, for future ones to see.
The best way to get the testimonials you want on your site, is first of all be great at what you do. If for example you sell shoes for a living, instead of focusing on selling the most shoes that you can, focus on helping the most number of people get the shoe that is right for them. Then instead of getting a testimonial based on how well you sold a product or service, you’ll get on on well you helped.
Don’t be afraid to ask clients for testimonials. We love receiving unasked for praise, but sometimes it is okay to ask a client how your performance was. If it was stellar, then great that would be a good testimonial, if it was less than fantastic, now you know what you need to work on. It is also quite all right to feature testimonials that you know matter the most, first. It is great to get feedback that you can use on your website from specialists in the area that you cater to.
There are also other options to get testimonials on your site. Perhaps its a google places rating, that you’d like put on your site. We can get a feed from google to show reviews of your business that will update as people add new ones. There are numerous other sources that we can pull a “feed” from that will keep the testimonials and reviews on your site up to date and current.
Don’t be afraid to tell the world how great your business is. Maybe you need a brand new website, or maybe your old one just needs some testimonials added to it. . .Whatever the case, Design Extensions would like to help with that. ***And just to note, any blog comments made below, may be used to tell the world how great we are.
