Posts Tagged ‘hire a web designer’
How Steady is Your SEO Aim?
Thursday, January 26th, 2012
If you have ever fired a gun, bow, or other weapon, then you probably already understand why master hunters will tell you that a bullet or arrow isn’t nearly as important as the concentration of the person behind it. In other words, you are only as good as your focus, and it’s best to take one target at a time.
Not surprisingly, the same principle applies to search engine optimization.
It’s easy to fall into the trap of trying to be everything for every potential customer, or targeting a half-dozen potentially profitable keywords and phrases on every page. Resist the urge. The best SEO content isn’t the longest, or even the most keyword-rich, but the content that’s pointed firmly in the right direction.
Here are three quick tips to help you study your SEO aim:
Target one keyword or phrase per page. Pick one term to focus on, and then devote your webpage, blog post, or article specifically towards it. That will keep you from having to form awkward sentences and headlines to mention it two or three times. Once you have targeted that keyword or phrase a few times, move on to the next one.
Make a keyword list and move through it. That approach is going to take more time, but you’ll achieve better longer-term results by thinking week to week and building slowly, rather than trying to optimize your site for dozens of keywords at once. Remember that good SEO takes a little bit of patience.
Know where your profits are. The keywords you should target first aren’t necessarily the ones that get the most traffic, but the ones that convert at the highest rate. Know your metrics well enough to identify them, and concentrate your firepower where it matters most.
Concentration, focus, and persistence are more important to search engine optimization than almost anything else. Keep that in mind and you’ll always be firing your optimized content with a steady hand. SEO can be confusing and many businesses don’t understand how it all works, Design Extensions can help your website rank higher, for the keywords that people actually use, that convert searches to dollars.
How Online Marketing is Like a Bad Breakup
Thursday, January 19th, 2012
Bestselling books and blockbuster movies are continually filled with the theme of heartache. That’s because most of us have, at one point or another, known the terrible, sinking feeling that comes with losing someone we love.
Of course, online marketers can feel the same way when they see their best customers slipping away.
While you might not feel the same kind of depression over a missing account or decreased orders that you do when you lose a lover, either one can keep you up at night wondering what went wrong. And, believe it or not, there are some similarities, both in the way you are left and what you can do about it.
Here are some bad breakup tips you can use to fix your online marketing plan:
Don’t expect your departed customer to tell you what went wrong. You can ask all you want, but once a customer is gone, they aren’t likely to give you the real reasons they left, so it’s going to be up to you to figure it out on your own.
The exception to this rule, of course, is when your company messed up badly enough that it’s obvious to everyone why they took their business elsewhere. In those cases, learn from the experience, improve your customer service, and move on.
You can learn a lot from your customer’s next partner. If you really want to know why someone isn’t buying from you anymore, figure out who they are buying from now. What does that vendor offer that you don’t?
Often, if you lose out on a big account, it isn’t that difficult to find out where it went. Or, if you’re noticing a trend of smaller orders dropping off, see if you can find out which of your competitors is benefiting the most. Either way, you’ll learn something about what they are offering that you can’t match.
Sometimes it really is about the simple things. Differences in price, a more competitive product, a cleaner online reputation, or even better site layouts and navigation structures can all be obvious reasons that a customer might stop responding to your online marketing efforts. The answers are usually simpler than we think, so look for the big explanations first.
Losing customers is tough, but the pain doesn’t last forever. Follow these tips, find out why your online business isn’t stacking up, and then use the knowledge to either win your buyers back or find new ones. And if you want even more powerful tools to bring in those new clients, or find the lost ones, Give us a call at Design Extensions. We’d love to hlep.
The Biggest Online Marketing Mistake Most Business Owners Make
Thursday, January 12th, 2012If you were pressed for an answer, what would you suppose the most common online marketing mistake is? If you’re like most of the business owners we work with, you might think of spending too much or too little, writing ads that don’t speak to your unique selling proposition, or maybe even pricing your products and services the wrong way.
These are all decent guesses, and maybe half-correct. That’s because the biggest mistake in online marketing is making any mistake over and over again.
How do you stop yourself from repeating costly errors? By evaluating the effectiveness of what you’re doing in a subjective way. In other words, by studying the numbers behind your business website. A lot of business owners can talk about the number of visitors their website is receiving, or how many sales they’ve been making, but getting a good understanding of your online business requires a deeper look than that.
Here are three easy to use and understand metrics you definitely want to keep an eye on:
The numbers of visitors coming from certain sources or advertising campaigns. Often, it isn’t possible to tell that a certain message is or isn’t responding to a segment of your market until you take a closer look at your traffic sources. Viewing these with a critical eye could show you where you need to tweak your offers or benefit statements.
Your most popular pages. In many cases, business owners see this kind of data as simply “the products and prices that customers respond to most.” That’s a starting point, but high numbers of views in your frequently asked questions or shipping policies, for example, could indicate that buyers have concerns about how quickly they’ll receive their order. This is only a simple example, but it’s representative of the kind of trend you should be looking for.
Parts of your site where visitors exit. This is even more important, since they can help you to identify parts of your site that aren’t fully optimized for conversions, or that buyers are responding to. If potential customers are leaving you at any point other than the one that brings them closer to buying from you, then it’s costing you money.
There is any number of mistakes with your content or marketing message that you can inadvertently make on your business website. The real mistake, however, is to keep reproducing errors by failing to study the numbers closely enough. Need help studying those numbers? Let Design Extensions help, and we’ll do what we do best so that you can do what you do best.
5 Things You Want to Know About Your Web Designer… Before They Touch a Single Pixel
Tuesday, December 7th, 2010If you feel like it’s getting harder and harder to find the right team to design, or redesign, your company’s website, I can empathize. In the eleven years I’ve been in this business, the number of firms offering web design and online marketing has exploded. The increasing number of options – not to mention specialties, fee ranges, and levels of quality – has made it hard for companies to find the right fit.
You can still find the right designer, though, if you know where to look, and what to look for. Here are five things you definitely want to know about any web design team before you hire them:
- 1. How past clients feel about their work. It’s one thing to look through a designer’s portfolio, but if you really want to get the story, you have to make a few phone calls. Talk to former clients and see what their impressions of the work, and the design process, were like. Whether you get good feedback or bad, these are things you want to know before you sign on the dotted line.
- 2. If they will still be able to help you tomorrow. Your site might be basic right now, but there’s no guarantee it will stay that way. In fact, if your launch is a success, it’s probably not going to be long before your company needs help with online videos, secure site areas, databases, content management systems, and search engine optimization to name a few – services that smaller or newer firms might not be able to offer.
- 3. Whether they have a bottom line vision. This is more important than most business owners realize. These days, when you hire a designer, you shouldn’t just be getting a layout and some HTML code – what you need is the first step towards a comprehensive online marketing plan. Be sure that any designer you work with can help you integrate your new website to search engines, social media, and more. You’ll need that exposure to gain new customers over the Internet.
- 4. What their fees are… Obviously, the numbers are going to be an important part of the discussion. Be aware, however, that quality always costs more, and that more than one web design client has been burnt by falling for bid that was “too good to be true.”
- 5. … and what those fees include. Web hosting, updates, content, and add-on features are just a few of the things you might want for your web design team, but might not be included in their rock-bottom bid. Find out exactly what you are paying for before you agree to any work. Or better yet, choose a vendor with a long reputation of quality work, no one that’s going to nickel and dime you at every step of the process.
There might be more web design companies to choose from than there were in the past, but that doesn’t mean that the right decision has to be any less clear. Take the time to do a little bit of research and get the answers to these five crucial questions – it’s not as easy as choosing the lowest bid, but it’s going to leave you a lot happier, and more profitable, in the long run.
(Republished from our recent article in Valacious Magazine in St. Augustine, Florida)
